This Dubai restaurant is utilizing tech to cease seafood fraud

A 2019 research by conservation group Oceana, performed within the US, discovered that one in 5 fishes examined in eating places and markets was mislabeled.

Shoppers might be paying double the worth for wild-caught salmon, however being served the farmed equal. Or they could assume they’re consuming fresh-off-the-boat lobster, which has in actuality been frozen for months.

Now, one restaurant in Dubai is leaning into expertise to assist their clients study the provenance of their fish, whereas they dine.

Diners ordering fish at Rockfish, a beachfront Italian restaurant, obtain a QR code with their order.

The code hyperlinks to an internet web page that tells them when and the place their fish was caught, the way it was transported, and supplies obligatory certifications to confirm it was sustainably sourced.

The kitchen’s government sous chef Marco Acquaroli says there may be quite a lot of “faux product or faux naming” on menus around the globe. “Right here we’re in search of freshness, high quality, sustainability and traceability.”

The restaurant companions with Seafood Souq, an e-commerce market that connects consumers and sellers of fish from around the globe.

“Seafood is an trade that’s wrought with not essentially fraud however opacity or darkness inside the provide chain,” says the corporate’s CEO and co-founder Sean Dennis.

“It is vitally tough for consumers to know the place they’re getting their seafood from,” he provides.

As a result of Seafood Souq tracks each level on the provision chain, Dennis says it will probably present correct information. “Traceability … actually addresses the inefficiencies inside the provide chain,” he says.

Seafood Souq says they supply consumers — like Rockfish — with the instruments they should make sustainable purchases.

“We’re very glad now,” says Acquaroli. “Our visitors (are) 100% certain the place the fish was within the final 24 hours.”

Watch the video to search out out extra.


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