YouTube CEO Susan Wojcicki in 2014 quietly held talks about leaving Google to turn out to be Elon Musk’s second-in-command at Tesla, based on a brand new e-book on the video service.Within the forthcoming e-book, “Like, Remark, Subscribe: Inside YouTube’s Chaotic Rise to World Domination,” writer Mark Bergen writes that the manager, identified for being loyal to Google cofounders Sergey Brin and Larry Web page, talked about turning into Tesla’s Chief Working Officer earlier than turning into YouTube CEO in 2014.On the time, Wojcicki had been senior vp of adverts and commerce at Google and had been in search of a higher-level position, the e-book mentioned, citing these near her.“By then, Web page had begun plotting his personal exit — a plan at hand Google off to a trusted deputy, Sundar Pichai,” Bergen studies. In a dialog, Laszlo Bock, Google’s HR chief on the time, mentioned he “advised Web page may extra simply clear the way in which for his chosen successor by shifting Wojcicki to YouTube.”The announcement of Wojcicki’s appointment got here as a shock to many Googlers, the e-book says.Wojcicki had one of many earliest connections to Google — in 1998, she famously let Web page and Brin, who nonetheless maintain majority shareholder voting energy of Google father or mother firm Alphabet, work from her storage after they have been beginning the corporate. Her sister, 23andMe founder Anne Wojcicki was married and had youngsters with Brin.Within the e-book, Bock in contrast Google to a household enterprise, and the e-book says Wojcicki typically was capable of get Web page’s consideration.“When individuals couldn’t get him to see motive, she all the time may,” mentioned former Google director and early Silicon Valley office influencer Kim Scott, who referred to her within the e-book as “a Larry whisperer.”One instance is how Google used search knowledge. “Wojcicki wished to make use of search queries to tell adverts individuals noticed on all these banner adverts Google ran throughout the net; if advertisers may goal shoppers based mostly on searches and on web sites, they could spend gobs extra with Google,” the e-book says.Web page had lengthy wished to maintain search knowledge from every part else however Wojcicki “felt this wasn’t maintaining with traits within the advert business, which sought ever extra knowledge.”“The founders belief Susan perhaps greater than anyone on the planet,” Patrick Keane, an early Google gross sales director, mentioned within the e-book. “You would by no means get Susan rattled, regardless of how difficult the second was.”YouTube was additionally mentioned as a possible spinout, the e-book studies.The yr after Wojcicki’s appointment, in 2015, Larry Web page, introduced the creation of Alphabet, a brand new holding firm, that will separate a number of companies, together with self-driving automobile Waymo and well being sciences unit Verily, from Google.“YouTube appeared like a pure splinter; it already operated with a distinct title and workplace,” the e-book states. “Leaders there thought of plans to turn out to be a separate Alphabet unit, indifferent from Google. Wojcicki wished to maintain reporting to Web page, who had appointed himself Alphabet CEO, fairly than his successor at Google, Sundar Pichai. However finally it was determined YouTube was too intertwined with Google’s enterprise and equipment to depart. So it stayed at Google.”Underneath Wojcicki’s watch, YouTube grew to achieve greater than 81% of U.S. adults and generate almost $29 billion in income in 2021.