How this health gear startup made a reputation for itself


Squatwolf produces premium fitness center clothes for devoted athletes. “We do not make gear for individuals who go for the primary time to the fitness center,” says Wajdan Gul, the corporate’s CEO and co-founder. “We do it for athletes, with a real athletic match.”

Wajdan launched the model in 2016 along with his spouse Anam Khalid, however for the reason that get-go they confronted a frightening problem: getting their model identified whereas competing with the likes of Nike, Reebok and Beneath Armour.

To succeed, they rolled out a advertising technique that used trainers as micro-influencers to advertise the model on social media. “We went to the gyms and requested private trainers in the event that they needed to assist a neighborhood model,” says Anam.

It is a technique that has benefited the corporate’s development and credibility. Having began in Dubai 5 years in the past, Squatwolf now sells in additional than 120 international locations, displaying how a tailor-made and localized advertising technique may also help small, formidable startups thrive within the world market.

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