Bengals star groups up with school buddies to advertise males’s well being



CINCINNATI — Are you a fairly boy?A brand new social media marketing campaign encouraging each boy and man to be a “fairly boy” has Cincinnati Bengal Sam Hubbard taking part in a starring function.The “Fairly Boy” moisturizer developed by Kevin Niehoff of Mason and his school roommate at The Ohio State College, Ben Feys, acquired an enormous endorsement final week when Hubbard shared an advert on his Instagram account during which Hubbard proudly slathers on the product with a smile.Within the advert, Hubbard talks in regards to the zits he struggled with in highschool originally of his journey to seek out the suitable skincare.“I had zits. I wore numerous helmets, I try to solely put the perfect in my physique. And so it is actually simply excellent for me,” Hubbard stated within the advert. So how did a small start-up by a few younger entrepreneurs get an enormous identify like Hubbard to again their product? Niehoff performed soccer with Hubbard at Ohio State they usually remained mates.“We ended up sending him a bottle simply because we thought he actually match our demographic as an lively male,” Niehoff stated. “He stated it was his favourite moisturizer he’s ever used. He instantly hit us up, wished to test in and study extra in regards to the model, was actually purchased in and determined, hey you realize is there any means I may help you guys out?”Niehoff and Feys didn’t need to disclose of the deal they struck with their outdated school good friend, however stated they have been “very, very grateful” for Sam’s assist. “He’s the person,” Niehoff stated.Why identify the product “Fairly Boy?”Niehoff stated his highschool soccer coach playfully referred to as him “fairly boy” so he and his enterprise companion determined to take that stereotype head on.“It’s cool to care for your self, be the perfect model of your self. You realize males are into that lately in 2022,” stated Niehoff. “However we additionally wished to have a bit of enjoyable with it. You realize guys don’t have to take themselves too severely. We wished to sort of create a model that was welcoming and one thing that you could sort of have enjoyable with and guys might be snug utilizing.”Co-founder Ben Feys stated he and Niehoff interviewed a whole lot of males about their pores and skin points after which went to the consultants in growing their first moisturizer product.“We labored with a number of dermatologists over the previous couple of years and what the resounding reply was… you must use the suitable elements, they should be light, and you must use them at concentrations which have truly been proven to focus on the issues that you just truly need to goal for guys,” Feys stated.Males need assist for dryness and razor burn, but additionally have curiosity in on a regular basis upkeep, Feys added. Deeper than the pores and skin, although, the 2 males, who met as teenagers, stated they need to encourage younger males.“We each look like assured people. We each may in all probability inform you loads of occasions that we weren’t, however each man has these issues internally that make them insecure,” stated Feys.“Our mission actually is that we encourage males to develop into more healthy and extra assured variations of themselves beginning with their pores and skin.”You could find the primary “Fairly Boy” product HERE. Anticipate to see extra merchandise, together with one with sunscreen, come out within the subsequent 12 months.READ MORECollege college students proceed to navigate psychological well being challengesResearchers say vaping places males at an elevated danger for coronary heart diseaseVictoria’s Secret model hires first male ambassador

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